Marissa Mayer, CEO of Yahoo, sent a shock wave across the internet and the blogosphere last weekend when she announced that Yahoo’s policy of allowing people to work remotely would be ended, and that remote-working employees would need to begin reporting to the office by June 2013.
The debate has raged over the wisdom of the move, with a heaping ton of criticism coming from culture-change advocates who point to research indicating that remote work programs are beneficial, while the other side of the coin points to lost engagement and productivity.
Mayer is attempting to benchmark against other organizations and believes that worked over there will also work at Yahoo. That’s a bit short-sighted, however, it’s also the exact same dynamic being offered by her critics – finding the best case example of a situation just like your preferred alternative, and then using that as evidence that the alternative is the right one. [Read more]