All business is, to one degree or another, a volume business. The size of a business is determined by its revenues. While nearly every improvement school focuses on lowering costs – do they help to increase revenue? Most businesses will live within a certain margin that is reasonable within the company’s industry. True growth, however, occurs by selling more and increasing the volume of dollars flowing in. So, how can a business see the impact of adopting progressive cultural experiments on total, overall dollars at its disposal? If you had asked me up until a...











